Hardy Reed Fruge Capital Advisors, LLC (Tupelo)


Hardy Reed Fruge Capital Advisors, LLC is a large advisory firm based in Tupelo. It manages $127.83 million of regulatory assets for 232 client accounts. It has been registered with the SEC as an adviser since 2007 and has operated in the jurisdictions of Arkansas, California, Florida, and 4 other states.

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Hardy Reed Fruge Capital Advisors provides financial planning services, portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, and pension consulting services. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Hardy Reed Fruge Capital Advisors: assets under management

The assets under management (AUM) of Hardy Reed Fruge Capital Advisors, LLC is $127.83 million. The firm's AUM has grown by 20% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $127.45 million in discretionary accounts and $376.18 thousand in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $551.74 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $376.18 thousand.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Hardy Reed Fruge Capital Advisors, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Hardy Reed Fruge Capital Advisors, LLC

Don L. Fruge joined the executive team most recently as the Principal.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
George Scott Reed Chief executive officer 1 Aug 2006 25% - 50% 1427225
John Cazort Hardy President / chief compliance officer 1 Aug 2006 25% - 50% 1063495
Don L. Fruge Principal 1 Sep 2007 Other 5421200

Based in Tupelo

The principal office where Hardy Reed Fruge Capital Advisors, LLC performs its advisory services is located at 101 S. Front Street, Tupelo, MS 38804 The mailing address of the firm is P.O. Box 437, Tupelo, MS 38802 0437. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 662-823-4722 or by fax 662-823-4720. The normal business hours are 8:00 am to 4:00 pm on Monday - Friday. You can find more information about the New York firm at www.hrfadvisors.com.