Luma Capital LLC (Naples)

Name: Luma Capital LLC
Address: 1167 Third Street, South, Naples, FL, 34102
Telephone: 239-659-2888

Luma Capital LLC is a large advisory firm based in Naples. It manages $118.25 million of regulatory assets for 55 client accounts. It has been registered with the SEC as an adviser since 2002 and has operated in the jurisdiction of Florida.

Luma Capital provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, selection of other advisers, and provide services to other investment advisors. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Luma Capital: assets under management

The assets under management (AUM) of Luma Capital LLC is $118.25 million. The firm's AUM has grown by 62% since the beginning of its operation, and $6.35 million of the total AUM is attributable to clients outside of the United States.

The firm manages $55.8 million in discretionary accounts and $62.45 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.3 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $5.2 million.

Luma Capital has custody of $3.5 million in cash and securities for 3 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 60% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 25% of the firm’s portfolio. Investments in investment grade corporate bonds form 10% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Luma Capital LLC for their services and products based on a percentage of assets under management, hourly charges, fixed fees, and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Luma Capital serves?

The firm provides services to individuals, high net worth individuals, and pooled investment vehicles. The largest group of clients of Luma Capital is high net worth individuals with 22 clients and $98.89 million of assets under management. Among the 8 most similar advisory firms, Luma Capital has the 3rd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $116.4 million for 49 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 20% of the firm’s clients are foreign persons or businesses.

Luma Capital also advises several private funds. Namely, twenty one private equity funds. The minimum investment commitment required of non-related persons ranges from $20,000 to $170,000.

Careers at Luma Capital LLC

The company employs 2 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Luma Capital LLC is owned by Ann Karen Keller. Evan Anthony Alexander joined the executive team most recently as the Chief Compliance Officer, Vice President.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Daniel Nicholas Keller	Ceo,president,chief compliance officer	1 Mar 2001	75% - 100%	4531116
Ann Karen Keller	Owner	1 Mar 2001	Other	1945884
Evan Anthony Alexander	Chief compliance officer, vice president	1 Aug 2015	Other	6510447

Based in Naples

The principal office where Luma Capital LLC performs its advisory services is located at 1167 Third Street, South, Naples, FL 34102, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 239-659-2888 or by fax 239-659-2886. The normal business hours are 9:00am 5:00pm on Monday - Friday. You can find more information about the New York firm at lumacapital.com.