Prudent Investor Advisors, LLC (Folsom)

Name: Prudent Investor Advisors, LLC
Address: 101 Parkshore Drive, Suite 100, Folsom, CA, 95630
Telephone: 866-446-1848

Prudent Investor Advisors, LLC is a large advisory firm based in Folsom. It manages $759.97 million of regulatory assets for 140 client accounts. It has been registered with the SEC as an adviser since 2004 and has operated in the jurisdictions of Arizona, California, Michigan, Texas, and Utah.

Prudent Investor Advisors provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and pension consulting services. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Prudent Investor Advisors: assets under management

The assets under management (AUM) of Prudent Investor Advisors, LLC is $759.97 million. The firm's AUM has grown by 2521% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $54.1 million in discretionary accounts and $705.87 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $693.57 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $11.39 million.

Investments

The firm invests in investment and business development companies the most. They account for 90% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 6% of the firm’s portfolio. Investments in exchange traded securities form 4% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Prudent Investor Advisors, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Prudent Investor Advisors serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, pooled investment vehicles, pension and profit sharing plans, and state or municipal government entities. The largest group of clients of Prudent Investor Advisors is pension and profit sharing plans with 47 clients and $569.52 million of assets under management. Among the 10 most similar advisory firms, Prudent Investor Advisors has the highest percentage of pension and profit sharing plans out of all clients.

The amount of regulatory assets under management is $759.97 million for 125 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Prudent Investor Advisors doesn't advise any private funds.

Careers at Prudent Investor Advisors, LLC

The company employs 6 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Prudent Investor Advisors, LLC is owned by Guerdon Tisdale Ely. Steven John Morrison joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Guerdon Tisdale Ely	Owner/compliance officer	1 Jun 2002	75% - 100%	1198844
Jeffrey Brian Coontz	Member	1 May 2007	25% - 50%	2333418
Gary Keith Allen	Member	1 May 2007	25% - 50%	1821674
Wendell Scott Simon	Member	1 May 2007	25% - 50%	2574191
Steven John Morrison	Chief compliance officer	1 Jun 2008	Other	5641542

Based in Folsom

The principal office where Prudent Investor Advisors, LLC performs its advisory services is located at 101 Parkshore Drive, Suite 100, Folsom, CA 95630, which is also the mailing address of the firm. An additional office of the firm is in Oceanside, CA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 866-446-1848 or by fax 707-822-5657. The normal business hours are 9:00 am - 4:00 pm on Monday - Friday. You can find more information about the New York firm at prudentllc.com.