Honest Advisors, LLC (New York)

Name: Honest Advisors, LLC
Address: 200 West Street, New York, NY, 10282
Telephone: (855) 783-7283

Honest Advisors, LLC is a multi-state adviser based in New York. It manages $2.15 million of regulatory assets for 1,477 client accounts. It has been registered with the SEC as an adviser since 2015 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 49 other states.

Honest Advisors provides portfolio management for individuals and small businesses and educational seminars and workshops. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Honest Advisors: assets under management

The assets under management (AUM) of Honest Advisors, LLC is $2.15 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 1357% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $2.15 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.45 thousand each.

Investments

The firm invests in exchange traded securities the most. They account for 95% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 5% of the firm’s portfolio.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Honest Advisors, LLC for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Anthony Edward Bunnell serves?

The only and largest group of clients of Anthony Edward Bunnell is individuals with 1,477 clients and $2.15 million of assets under management. Among the 6 most similar advisory firms, Honest Advisors has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $2.15 million for 1,477 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Honest Advisors doesn't advise any private funds.

Careers at Honest Advisors, LLC

The company employs 17 people that are either part- or full-time employees. 94 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There are 3 people with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Anthony Edward Bunnell has been acting as President since 1 May 2016. Greg Ronald Wilson joined the executive team most recently as the Chairman & Manager.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Inc. Honest Dollar	Managing member	1 Feb 2015	75% - 100%	32-0453529
Anthony Edward Bunnell	Chief compliance officer	1 May 2015	Other	4197371
Carl Lance Huntley	Chief compliance officer	1 Oct 2015	Other	2689997
Anthony Edward Bunnell	Chief strategy and innovation officer	1 Mar 2016	Other	4197371
Llc Honest Dollar	Sole member	1 May 2016	75% - 100%	32-0453529
Anthony Edward Bunnell	President	1 May 2016	Other	4197371
Greg Ronald Wilson	Co-chairman & manager	1 May 2016	Other	3177771
William Walter Hurley	Co-chairman & manager	1 May 2016	Other	6447860
Jesse Hickam Cole	Manager	1 May 2016	Other	2759636
Carl Lance Huntley	Chief compliance officer	1 May 2016	Other	2689997
David Campos Cardona	Chief legal officer	1 May 2016	Other	6654055
Jeffrey Alan Levenberg	Treasurer	1 May 2016	Other	6660258
Anthony E Bunnell	President	1 May 2016	Other	4197371
David C Cardona	Chief legal officer	1 May 2016	Other	6654055
Jeffrey A Levenberg	Treasurer	1 May 2016	Other	6660258
William R Miller	Chief legal officer	1 May 2017	Other	6210081
Barbara Marie Walters	Chief compliance officer	1 May 2017	Other	3006343
Steve George Gibson	Treasurer	1 May 2017	Other	6801102
Greg Ronald Wilson	Chairman & manager	1 Dec 2017	Other	3177771

Indirect Owners

The SEC currently registers 6 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
William Walter Hurley	Managing member	1 Feb 2015	25% - 50%	6447860
Tadayoshi Henry Yoshida	President	1 Feb 2015	25% - 50%	4203282
Inc. The Goldman Sachs Group	Member	1 Feb 2016	75% - 100%	13-4019460
Gsam Holdings Llc	Member	1 May 2016	75% - 100%	13-4019460
Inc. The Goldman Sachs Group	Member	1 Nov 2017	75% - 100%	13-4019460
Imd Holdings Llc	Member	1 Nov 2017	75% - 100%	13-4019460

Based in New York

The principal office where Honest Advisors, LLC performs its advisory services is located at 200 West Street, New York, NY 10282, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (855) 783-7283. The normal business hours are 8:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at honestdollar.com.