Lucia Wealth Services, LLC (San Diego)


Lucia Wealth Services, LLC is a large advisory firm based in San Diego. It manages $1.29 billion of regulatory assets for 5,963 client accounts. It has been registered with the SEC as an adviser since 2016 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 47 other states.

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Lucia Wealth Services provides financial planning services, portfolio management for individuals and small businesses, selection of other advisers, and educational seminars and workshops. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Lucia Wealth Services: assets under management

The assets under management (AUM) of Lucia Wealth Services, LLC is $1.29 billion. The firm's AUM has grown by 159% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $899.7 million in discretionary accounts and $390.38 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $270.51 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $148.04 thousand.
Lucia Wealth Services has custody of $889.12 million in cash and securities for 3,601 clients in total and its related person acts as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 48% of the total AUM. The second-largest asset type is investment and business development companies, which make up 36% of the firm’s portfolio. Investments in cash and cash equivalents form 5% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Lucia Wealth Services, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Joseph Paul Lucia serves?

The firm provides services to individuals, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Joseph Paul Lucia is individuals with 3,253 clients and $648.16 million of assets under management. Among the 14 most similar advisory firms, Lucia Wealth Services has the 4th highest percentage of individuals out of all clients.


The amount of regulatory assets under management is $1.29 billion for 4,103 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Lucia Wealth Services doesn't advise any private funds.

Careers at Lucia Wealth Services, LLC

The company employs 75 people that are either part- or full-time employees. 35 percent of the employees work as investment advisers or researchers. 29 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Joseph Paul Lucia has been acting as President since 1 Jan 2013. Viktoria Irena Palermo joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Theresa Jean Ochs Chief compliance officer 1 Jan 2010 Other 4064049
Raymond Joseph Lucia Managing member/ chairman 1 Jan 2010 75% - 100% 4504365
Llc Lucia Capital Group Llc 1 Jan 2010 75% - 100% 27-1729008
Joseph Paul Lucia President 1 Jan 2013 Other 4945945
Stephanie Lee Pimentel Cfo 1 Jan 2014 Other 5160645
Derek Jerold Bruton Ceo 1 Jul 2014 Other 2287900
Viktoria Irena Palermo Chief compliance officer 1 Mar 2018 Other 4769903

Indirect Owners

The SEC currently registers 1 indirect owner.

Name Entity Date acquired Ownership Employer ID
Joseph Paul Lucia Member 1 Jun 2013 25% - 50% 4945945

Based in San Diego

The principal office where Lucia Wealth Services, LLC performs its advisory services is located at 13520 Evening Creek Drive, N., San Diego, CA 92128, which is also the mailing address of the firm. An additional office of the firm is in Ontario, CA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 800-644-1150 or by fax 858-519-8931. The normal business hours are 8:00 a.m. - 5:00 p.m. on Monday - Friday. You can find more information about the New York firm at luciacap.com/.