Bell Rock Capital, LLC (Rehoboth Beach)

Name: Bell Rock Capital, LLC
Address: 35568 Airport Road, Rehoboth Beach, DE, 19971
Telephone: 302-227-7607

Bell Rock Capital, LLC is a large advisory firm based in Rehoboth Beach. It manages $220.07 million of regulatory assets for 856 client accounts. It has been registered with the SEC as an adviser since 2008 and has operated in the jurisdictions of California, Delaware, Florida, and 5 other states.

Bell Rock Capital provides portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and pension consulting services. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Bell Rock Capital: assets under management

The assets under management (AUM) of Bell Rock Capital, LLC is $220.07 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 29% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $220.07 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $257.09 thousand each.

Investments

The firm invests in exchange traded securities the most. They account for 83% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 10% of the firm’s portfolio. Investments in investment grade corporate bonds form 4% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Bell Rock Capital, LLC for their services and products based on a percentage of assets under management and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Bell Rock Capital serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Bell Rock Capital is high net worth individuals with 50 clients and $129.6 million of assets under management. Among the 4 most similar advisory firms, Bell Rock Capital has the lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $220.07 million for 608 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Bell Rock Capital doesn't advise any private funds.

Careers at Bell Rock Capital, LLC

The company employs 10 people that are either part- or full-time employees. 90 percent of the employees work as investment advisers or researchers. 9 employees are registered as investment adviser representatives with the state securities authorities.

There are 8 people with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Marguerite Cassandra Toroian	Managing member, chief compliance officer	1 Oct 2005	75% - 100%	3051646
Jacquelyn Kerry Blue	Chief financial officer, chief operations officer	1 Jan 2010	Other	4625639
Malvern Federal Bancorp Inc	Member	1 Jul 2017	Other	23-0835060
Malvern Bank National Association	Member	1 Jul 2017	Other	23-0835060

Based in Rehoboth Beach

The principal office where Bell Rock Capital, LLC performs its advisory services is located at 35568 Airport Road, Rehoboth Beach, DE 19971, which is also the mailing address of the firm. An additional office of the firm is in Villanova, PA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 302-227-7607 or by fax 302-227-7609. The normal business hours are 9:00 a.m. to 4:00 p.m. on Monday - Friday. You can find more information about the New York firm at bellrockcapital.com.