Fluent Financial, LLC (Dallas)

Name: Fluent Financial, LLC
Address: 14800 Landmark Blvd., Dallas, TX, 75254
Telephone: 972-852-4800

Fluent Financial, LLC is a large advisory firm based in Dallas. It manages $166.51 million of regulatory assets for 765 client accounts. It has been registered with the SEC as an adviser since 2013 and has operated in the jurisdictions of Louisiana and Texas.

Fluent Financial provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and pension consulting services. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Fluent Financial: assets under management

The assets under management (AUM) of Fluent Financial, LLC is $166.51 million. The firm's AUM has grown by 58% since the beginning of its operation, and $1.2 million of the total AUM is attributable to clients outside of the United States.

The firm manages $163.79 million in discretionary accounts and $2.72 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $216.36 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $339.88 thousand.

Fluent Financial has custody of $166.43 million in cash and securities for 765 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 87% of the total AUM. The second-largest asset type is state and local bonds, which make up 4% of the firm’s portfolio. Investments in investment and business development companies form 3% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Fluent Financial, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Fluent Financial serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Fluent Financial is high net worth individuals with 51 clients and $103.71 million of assets under management. Among the 7 most similar advisory firms, Fluent Financial has the 3rd lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $166.51 million for 226 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Fluent Financial doesn't advise any private funds.

Careers at Fluent Financial, LLC

The company employs 8 people that are either part- or full-time employees. 63 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Mitchell Steven Kramer	Managing member/ chief compliance officer	1 Jan 2014	75% - 100%	2728798

Based in Dallas

The principal office where Fluent Financial, LLC performs its advisory services is located at 14800 Landmark Blvd., Dallas, TX 75254, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 972-852-4800. The normal business hours are 9:00am - 5:00pm on Monday - Friday. You can find more information about the New York firm at fluentfinancial.com.