Waypoint Wealth Counsel LLC (Atlanta)

Name: Waypoint Wealth Counsel LLC
Address: 3715 Northside Parkway Nw, Atlanta, GA, 30327
Telephone: 404-955-7481

Waypoint Wealth Counsel LLC is a large advisory firm based in Atlanta. It manages $407.27 million of regulatory assets for 326 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of Georgia and Louisiana.

Waypoint Wealth Counsel provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

Waypoint Wealth Counsel: assets under management

The assets under management (AUM) of Waypoint Wealth Counsel LLC is $407.27 million. The firm's AUM has grown by 169% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $307.23 million in discretionary accounts and $100.03 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.05 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $3.03 million.

Waypoint Wealth Counsel has custody of $30.1 million in cash and securities for 4 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 32% of the total AUM. The second-largest asset type is investment and business development companies, which make up 19% of the firm’s portfolio. Investments in non-exchange traded securities form 15% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Waypoint Wealth Counsel LLC for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Waypoint Wealth Counsel serves?

The firm provides services to individuals, charitable organizations, and high net worth individuals. The largest group of clients of Waypoint Wealth Counsel is high net worth individuals with 66 clients and $400.89 million of assets under management. Among the 11 most similar advisory firms, Waypoint Wealth Counsel has the 2nd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $407.27 million for 103 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Waypoint Wealth Counsel doesn't advise any private funds.

Careers at Waypoint Wealth Counsel LLC

The company employs 6 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. 3 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Bradley Steven Mcgrew	Member & chief compliance officer	1 May 2014	50% - 75%	5223609
Matthew Thomas Woods	Member	1 Jun 2014	50% - 75%	5110799

Based in Atlanta

The principal office where Waypoint Wealth Counsel LLC performs its advisory services is located at 3715 Northside Parkway Nw, Atlanta, GA 30327, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 404-955-7481 or by fax 888-250-2063. The normal business hours are 9:00 - 5:00 on Monday - Friday. You can find more information about the New York firm at waypointwc.com.