Rdl Financial, Inc. (Fairfax)

Name: Rdl Financial, Inc.
Address: 4401 Fair Lakes Court, Fairfax, VA, 22033
Telephone: 703-502-9500

Rdl Financial, Inc. is a large advisory firm based in Fairfax. It manages $286.3 million of regulatory assets for 596 client accounts. It has been registered with the SEC as an adviser since 2009 and has operated in the jurisdictions of California, District of Columbia, Florida, and 6 other states.

Rdl Financial provides financial planning services, portfolio management for individuals and small businesses, and portfolio management for businesses and institutional clients. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

Rdl Financial: assets under management

The assets under management (AUM) of Rdl Financial, Inc. is $286.3 million. The firm's AUM has grown by 208% since the beginning of its operation, and $11.92 million of the total AUM is attributable to clients outside of the United States.

The firm manages $278.89 million in discretionary accounts and $7.41 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $483.35 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $389.97 thousand.

Investments

The firm invests in exchange traded securities the most. They account for 56% of the total AUM. The second-largest asset type is non-exchange traded securities, which make up 37% of the firm’s portfolio. Investments in government bonds form 6% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Rdl Financial, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Rdl Financial serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Rdl Financial is high net worth individuals with 90 clients and $211.73 million of assets under management. Among the 9 most similar advisory firms, Rdl Financial has the 2nd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $286.3 million for 262 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 9% of the firm’s clients are foreign persons or businesses.

Rdl Financial doesn't advise any private funds.

Careers at Rdl Financial, Inc.

The company employs 9 people that are either part- or full-time employees. 67 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Robert David Len	Managing director and chief compliance officer	1 Sep 1996	50% - 75%	2847676
Leonard Scott Wolf	Vice president	1 Sep 1996	50% - 75%	2843340
Andrea Lauren Solana	Chief compliance officer	1 Jul 2010	Other	5143664
Catherine Grace Lee	Chief operating officer	1 Oct 2018	Other	3115712
April Lynn Krauz Turch	Chief compliance officer and operations manager	1 Jul 2019	Other	3233895

Based in Fairfax

The principal office where Rdl Financial, Inc. performs its advisory services is located at 4401 Fair Lakes Court, Fairfax, VA 22033, which is also the mailing address of the firm. An additional office of the firm is in Washington, DC. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 703-502-9500 or by fax 703-502-3970. The normal business hours are 8:30am - 5:30pm on Monday - Friday. You can find more information about the New York firm at thewolfgroup.com.