Sterling Capital Planners, Inc (New York)


Sterling Capital Planners, Inc is a large advisory firm based in New York. It manages $40.66 million of regulatory assets for 146 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of New Jersey and New York.

Sterling Capital Planners provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Sterling Capital Planners: assets under management

The assets under management (AUM) of Sterling Capital Planners, Inc is $40.66 million, all of which is managed in discretionary accounts. The firm's AUM has gone down by -67% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $40.66 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $278.51 thousand each.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Sterling Capital Planners, Inc for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Sterling Capital Planners, Inc

Ravi Vijaj Kothare has been acting as President since 1 Jan 2000. Ildebrando Eduardo Cruz joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Ravi Vijaj Kothare President 1 Jan 2000 75% - 100% 4432653
Ravi Vijay Kothare President 1 Jan 2000 75% - 100% 4432653
Ildebrando Eduardo Cruz Chief compliance officer 1 Sep 2005 Other xxx-xx-xxxx
Ildebrando E Cruz Chief compliance officer 1 Sep 2005 Other 5039665

Based in New York

The principal office where Sterling Capital Planners, Inc performs its advisory services is located at 110 East 55 Th Street, New York, NY 10022, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 212-838-7102 or by fax 212-838-7408. The normal business hours are 9:00am to 5:00pm on Monday - Friday.