Criterion Capital Advisors LLC (Nashville)

Name: Criterion Capital Advisors LLC
Address: 4515 Harding Pike, Nashville, TN, 37205
Telephone: 615-292-6889

Criterion Capital Advisors LLC is a large advisory firm based in Nashville. It manages $304.32 million of regulatory assets for 925 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdictions of Alabama, California, Florida, and 5 other states.

Criterion Capital Advisors provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and selection of other advisers. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Criterion Capital Advisors: assets under management

The assets under management (AUM) of Criterion Capital Advisors LLC is $304.32 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 0% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $304.32 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $328.99 thousand each.

Criterion Capital Advisors has custody of $32.96 million in cash and securities for 34 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 61% of the total AUM. The second-largest asset type is exchange traded securities, which make up 25% of the firm’s portfolio. Investments in cash and cash equivalents form 10% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Criterion Capital Advisors LLC for their services and products based on a percentage of assets under management and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Criterion Capital Advisors serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Criterion Capital Advisors is high net worth individuals with 65 clients and $182.28 million of assets under management. Among the 9 most similar advisory firms, Criterion Capital Advisors has the 4th lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $283.11 million for 356 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Criterion Capital Advisors doesn't advise any private funds.

Careers at Criterion Capital Advisors LLC

The company employs 5 people that are either part- or full-time employees. 60 percent of the employees work as investment advisers or researchers. 3 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Allan Wesley Horner	Managing member	1 Nov 2005	25% - 50%	4011839
Mark Thomas Pierce	Managing member	1 Jan 2013	25% - 50%	2775675
Scott Alexander Freeman	Member and chief compliance officer	1 Jan 2018	Other	5508974

Based in Nashville

The principal office where Criterion Capital Advisors LLC performs its advisory services is located at 4515 Harding Pike, Nashville, TN 37205, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 615-292-6889 or by fax 615-292-6807. The normal business hours are 8:00am - 5:00pm on Monday - Friday. You can find more information about the New York firm at criterionadv.com.