Hodnota metriky Návratnosť kapitálu spoločnosti engage:BDR Limited je 0.00%
Return on capital employed (ROCE) je finančný ukazovateľ, ktorý meria rentabilitu spoločnosti a účinnosť spoločnosti vo využívaní vlastného kapitálu.
Return on capital employed (ROCE) is the total amount of capital that a company has utilized in order to generate profits. It is the sum of shareholders' equity and debt liabilities. It can be simplified as total assets minus current liabilities.
ROCE is especially useful when comparing the performance of companies in capital-intensive sectors. ROCE considers debt and other liabilities as well compared to other fundamentals which only analyze profitability related to a company’s common equity. This provides a better indication of financial performance for companies with significant debt. For a company, the ROCE trend over the years is also an important indicator of performance. In general, investors tend to favor companies with stable and rising ROCE numbers over companies where ROCE is volatile and bounces around from one year to the next.
Instead of using capital employed at an arbitrary point in time, analysts and investors often calculate ROCE based on the average capital employed (ROACE), which takes the average of opening and closing capital employed for the time period.
engage:BDR Limited operates as an Internet-based marketplace platform and technology solution provider in the United States, Australia, and internationally. Its proprietary technology is used to optimize the sale of advertising inventory from digital publishers, including Websites and apps to advertisers and their agents, such as brands, agencies, and advertising platforms. The company's proprietary technology allows digital publishers to monetize available advertising space by making the inventory available to multiple advertisers, as well as provides various related technologies designed to help publishers; and ad exchange platform allows publishers to sell space for video advertising on webpages that do not have video content. engage:BDR Limited was founded in 2009 and is based in West Hollywood, California.