Baird Principal Group Management Company Ii, LLC (Milwaukee)


Baird Principal Group Management Company Ii, LLC is a large advisory firm based in Milwaukee. It manages $108.76 million of regulatory assets for 1 client accounts. It has been registered with the SEC as an adviser since 2018.

Baird Principal Group Management Company Ii provides portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Baird Principal Group Management Company Ii: assets under management

The assets under management (AUM) of Baird Principal Group Management Company Ii, LLC is $108.76 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 0% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $108.76 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $108.76 million each.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Baird Principal Group Management Company Ii, LLC for their services and products based on a percentage of assets under management and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Baird Principal Group Management Company Ii serves?

The only and largest group of clients of Baird Principal Group Management Company Ii is investment companies with 1 clients and $108.76 million of assets under management. Among the 11 most similar advisory firms, Baird Principal Group Management Company Ii has the highest percentage of investment companies out of all clients.

The amount of regulatory assets under management is $108.76 million for 1 clients. None of the firm’s clients are foreign persons or businesses.

Baird Principal Group Management Company Ii doesn't advise any private funds.

Careers at Baird Principal Group Management Company Ii, LLC

The company employs 2 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Robert W. Baird & Co. Incorporated Member 1 Jan 2018 75% - 100% 8158
Paul Edward Purcell Investment committee member 1 Jan 2018 Other 844873
Paul Lee Schultz Chief legal officer 1 Jan 2018 Other 1965163
Gordon George Pan Investment committee member 1 Jan 2018 Other 2085716
Angela Marie Palmer Chief compliance officer 1 Jan 2018 Other 4915568
Terry George Maxwell Investment committee member 1 Jan 2018 Other 1008784
John Jameson Neis Partner and investment committee member 1 Jan 2018 Other 3126593
Steven Gregory Booth Investment committee member 1 Jan 2018 Other 2147388
Terrance Patrick Maxwell Investment committee member 1 Jan 2018 Other 1463158

Indirect Owners

The SEC currently registers 3 indirect owners.

Name Entity Date acquired Ownership Employer ID
Baird Financial Corporation Shareholder 1 Dec 1982 75% - 100% 39-1289533
Baird Holding Company Shareholder 1 May 2001 75% - 100% 39-2027336
Inc. Baird Financial Group Shareholder 1 Aug 2012 75% - 100% 80-0844225

Based in Milwaukee

The principal office where Baird Principal Group Management Company Ii, LLC performs its advisory services is located at 777 E. Wisconsin Avenue, Milwaukee, WI 53202, which is also the mailing address of the firm. An additional office of the firm is in Chicago, IL. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 414-765-3500 or by fax 414-298-7800. The normal business hours are 8:00 a.m. to 5:00 p.m. central on Monday - Friday. You can find more information about the New York firm at rwbaird.com.