Truewealth, LLC (Atlanta)


Truewealth, LLC is a large advisory firm based in Atlanta. It manages $1.33 billion of regulatory assets for 2,392 client accounts. It has been registered with the SEC as an adviser since 2014 and has operated in the jurisdictions of Alabama, Arizona, California, and 7 other states.

Truewealth provides financial planning services, portfolio management for individuals and small businesses, pension consulting services, and selection of other advisers. It prepares financial plans for more than 499 clients. On top of advisory services, the firm doesn't engage in other business activities.

Truewealth: assets under management

The assets under management (AUM) of Truewealth, LLC is $1.33 billion. The firm's AUM has grown by 55% since the beginning of its operation, and $12.05 million of the total AUM is attributable to clients outside of the United States.

The firm manages $1.29 billion in discretionary accounts and $41.34 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $545.73 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $1.65 million.
Truewealth has custody of $1.27 billion in cash and securities for 544 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 86% of the total AUM. The second-largest asset type is exchange traded securities, which make up 10% of the firm’s portfolio. Investments in non-exchange traded securities form 1% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Truewealth, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients James Wallace Heard serves?

The firm provides services to individuals, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of James Wallace Heard is high net worth individuals with 371 clients and $1.25 billion of assets under management. Among the 10 most similar advisory firms, Truewealth has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $1.33 billion for 549 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Truewealth doesn't advise any private funds.

Careers at Truewealth, LLC

The company employs 29 people that are either part- or full-time employees. 62 percent of the employees work as investment advisers or researchers. 18 employees are registered as investment adviser representatives with the state securities authorities.

There are 3 people with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

James Wallace Heard has been acting as President since 1 Mar 2011. Jennifer Elaine Birchett joined the executive team most recently as the Member.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
James Wallace Heard President/ceo/chief compliance officer/manager 1 Mar 2011 Other 1219939
John Franklin Edgar Manager 1 Mar 2011 Other 2444595
Amy Farel Merrill Manager 1 Mar 2011 Other 4658964
Inc. Wbfg Member 1 Mar 2011 75% - 100% 58-2506450
Roger Glenn Ward Manager 1 Jan 2014 Other 4635615
Llc Wbfg Holdings Member 1 Jan 2014 Other 46-4325766
Michael Lewis Maiorano President 1 Oct 2016 Other 6565915
James Wallace Heard Chairman 1 Dec 2016 Other 1219939
Stacy M Lewis Manager 1 Jan 2017 Other 4609677
Michael Lewis Maiorano President / ceo 1 Dec 2017 Other 6565915
Laura Hamilton Nasca Chief compliance officer / chief administrative officer 1 Jan 2018 Other 5029196
Todd Christopher Skelton Chief operating officer 1 Jan 2018 Other 6916843
Jennifer Elaine Birchett Manager 1 Jan 2018 Other 5363647
Llc Tw Holdings Ii Member 1 Jan 2018 Other 82-4650022

Indirect Owners

The SEC currently registers 9 indirect owners.

Name Entity Date acquired Ownership Employer ID
James Wallace Heard Shareholder 1 Nov 1999 50% - 75% 1219939
John Franklin Edgar Shareholder 1 Nov 1999 Other 2444595
Amy Farel Merrill Shareholder 1 Jan 2003 25% - 50% 4658964
James Wallace Heard Managing member 1 Jan 2014 25% - 50% 1219939
Amy Farel Merrill Managing member 1 Jan 2014 Other 4658964
John Franklin Edgar Managing member 1 Jan 2014 Other 2444595
Stacy M Lewis Managing member 1 Jan 2018 25% - 50% 4609677
Michael Lewis Maiorano Managing member 1 Jan 2018 25% - 50% 6565915
Jennifer Elaine Birchett Member 1 Apr 2019 25% - 50% 5363647

Based in Atlanta

The principal office where Truewealth, LLC performs its advisory services is located at 3630 Peachtree Road, Ne, Atlanta, GA 30326, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 404-487-0500 or by fax 404-487-0510. The normal business hours are 8:30 to 5:00 on Monday - Friday. You can find more information about the New York firm at truewealth.com.